Defining word count is easy: how many words are used in a specific text, a page, or another place. It’s an easy way to measure text length. But why does it matter, you ask? Well, ensuring that your text is long enough helps Google better understand your text. We’ve experienced this ourselves; we have written quite some articles over 2500 words, such as our SEO essentials. They are cornerstone content, and they help our organic traffic grow. Here’s how longer articles contribute to SEO: